What link building costs — and how to tell what you actually need
Five plans below. But the price is the easy part: the decision that matters is volume, and buying more than your market can absorb is the most common way this goes wrong. Everything under the prices is there to help you get that right.
Starter
Smaller budgets, first campaign.
$500/mo
- 1 backlink
- 2 Tier 2 links
- 1 keyword
- Link monitoring
Basic
Growing sites, budget-conscious.
$1,200/mo
- 3 backlinks
- 5 Tier 2 links
- 3 keywords
- Link monitoring
Gold
Most chosenMost growing businesses.
$1,900/mo
- 7 backlinks
- 11 Tier 2 links
- 9 keywords
- Priority support
Platinum
Competitive niches.
$2,700/mo
- 9 backlinks
- 14 Tier 2 links
- 15 keywords
- Bi-weekly reviews
Titanium
Enterprise & domination.
$5,000/mo
- 19 backlinks
- 29 Tier 2 links
- Unlimited keywords
- Weekly sessions
Not sure which line you are on? Book a call — we will tell you which tier fits, including when that is the cheapest one.
How many links do you actually need?
This is the question the price list cannot answer, and the one that decides whether any of this works. More is not better — more than your market can absorb is just a bigger invoice.
A local business in one city
Starter or Basic
A handful of strong local and niche links a month is plenty. Buying 20 links a month for a two-location dentist is money lit on fire — the ranking ceiling is set by the size of the market, not by the link count.
A growing site in a normal commercial niche
Gold
This is where most people sit. Enough volume to move a page every month, sustained long enough that the pattern looks like a real brand earning coverage rather than a burst of buying.
A competitive niche where the top results all have budget
Platinum
When everyone ranking has a link programme, the gap does not close on volume alone — it closes on quality and consistency over quarters. Expect to sustain it rather than sprint.
Large site, many pages, many markets
Titanium
Volume gets split across pages, so a number that would be aggressive for one page is ordinary spread across thirty. This is the tier where the target list matters more than the total.
What actually happens, and when
Link building is slow in a way that is easy to mis-sell. Here is the real shape of it so you can judge us against it later.
Weeks 1–2
We audit your profile, pull the competitors outranking you, and agree a target list of pages and keywords. Nothing is placed until you have signed that off.
Weeks 2–6
The first placements go live and appear in your account with their metrics. Early movement usually shows on longer-tail terms first.
Months 2–4
Volume compounds. This is where most sites see the pages you targeted start moving on terms that actually convert.
Month 6 and beyond
The honest horizon. Anyone promising a competitive term inside a quarter is either lucky or lying. If it is not working by here, we will tell you rather than sell you more.
Why links cost what they cost
You can buy a backlink for ten dollars. What you are choosing between is not price, it is what happens to your site six months later.
| OutreachFrog | Marketplaces | Link brokers | Cheap packages | |
|---|---|---|---|---|
| Who picks the sites | A strategist, against your competitors' profiles | Whoever bids | Whatever is on the list this month | An automated feed |
| How the site was sourced | Relationship, built and kept | Unknown | Bought placement | Bulk network |
| What you see | Every link with live DR, traffic and anchor | A delivery receipt | A spreadsheet at month end | A count |
| Who answers when you ask | The person who built your plan | A ticket queue | Sales | Nobody |
| What happens at month six | The profile still looks earned | Depends entirely on who you got | Footprint risk compounds | The pattern is obvious to Google |
Our characterisation of the alternatives, not theirs.
Questions people actually ask
The work itself
- How do you actually get the links?
- Manual outreach to real sites, on the strength of a relationship or a genuine reason for them to cite you. No networks, no auto-generated content, nothing that depends on Google not noticing.
- What makes one link worth more than another?
- Relevance to your topic first, then real traffic, then domain strength — roughly in that order. A DR 40 site that ranks in your niche beats a DR 70 general site that nobody reads.
- Do you guarantee rankings?
- No, and be careful with anyone who does. We control the inputs — which sites, which pages, what anchor, at what pace. Google controls the output. What we do guarantee is that you see every link we build.
- Can I choose the target pages?
- Yes. You approve the target list before anything is placed, and you can change it between months as priorities move.
Money and commitment
- Is there a contract?
- Month to month. If it is not working we would rather you said so than quietly left — a cancelled account tells us something, a silent one does not.
- Is there a money-back guarantee?
- Every plan above Starter carries a 14-day money-back guarantee. Starter is excluded because at that price the first month is largely setup.
- Can I change tier later?
- Yes, in either direction, at the start of any month. Most people start lower than they expect to end up.
Reporting
- What do I actually see?
- Each placement as it lands, with its live DR, traffic estimate and the anchor used — not a PDF summary at month end.
- How often do we talk?
- Gold and above get priority support; Platinum adds bi-weekly reviews and Titanium weekly sessions. Below that, whenever you ask.
Still weighing two tiers?
Thirty minutes, your domain, and a straight answer about which one your site can actually absorb. You keep the analysis either way.
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